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Looking ahead – why a new name for Badenoch and Strathspey Community Transport Company



Although the new name, at Badenoch & Strathspey Community ConnXions the core activity of providing community transport remains. The new name we feel better reflects the additional services that we are providing the community coming out of the pandemic and the vision: To improve the lives and wellbeing of people in our community enabling them to remain independent for longer.

With services ranging from a car scheme, accessible bus routes, assisted shopping, green health at the allotment, befriending service and social activities including group walks, music afternoons and other outings. The new vision and strategy were developed to help Badenoch & Strathspey Community ConnXions recover from the Covid19 pandemic and to rebuild the services and serve the community and clients with an improved service.

What began was seen as a fairly simple exercise became a much deeper reflection and investigation into the service and organisation as a whole. We looked at who we were, who we are and who we want to be in the future and this work culminated in a new name, a new vision and new 5-year business strategy.

We have rebranded as Badenoch and Strathspey Community ConnXions. Here’s why: The COVID pandemic had a marked impact on the communities served by the organisation. Both volunteers and clients were no longer able to venture out, instead living in isolation and fear. As a result, the staff were focused on supporting the client’s basic needs, delivering shopping and medicines, and offering reassurance.

As things began to ease initiatives were introduced to clients to help to build their confidence to re-engage in society. Part of that support saw a focus on outdoor activities, walking groups, garden parties and the launch of one of the most rewarding projects to date, the allotment.

However, the process of name change was not taken lightly. It has taken a huge amount of work behind the scenes. One of the main things that we have had to deal with is allaying the fears of some of our long-term clients - when news started to spread that our name had changed it wasn’t long before the phone started to ring asking if the car scheme was being shut down, the team was changing or the minibuses would stop running. We have reassured our clients that the core of what we do will never stop and that our service offering has expanded and, we hope, improved.

The whole team at Badenoch and Strathspey Community ConnXions has found it to be a very rewarding process that has taken account of views from the team, the community and allowed the board to really distil and clarify the services provided.

Badenoch and Strathspey Community ConnXions will always be a community transport company, but hope that with the new name, new plan and new vision can continue to be more than just transport and be a force for positive change in the communities it serves.


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